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It takes time and effort to face a new reality and get accustomed to it, while the world doesn’t pause for a second.
In this light, recruitment is the sphere under constant changes: ever-changing technologies and new ways of working shape the ways businesses worldwide source and hire their employees.
Today, the traditional workplace is dead. New skill sets are in demand. Talent diversity and inclusion are now more important than ever before.
As each year comes to its end, HR teams all over the globe rethink their approaches and draft their prospective strategies for the next 12 months, taking global tendencies in recruitment and their industries into account.
Complacency about changing business and talent expectations can cost your business a competitive edge. We’re going to look at 7 trends shaping recruitment and leading the work of HR teams this year.
A data-driven mindset and related technologies are vital HR tools in the quest for the best talent. With data being accessible to almost everyone in some form or other, understanding and capitalising on analytics is rapidly becoming a must-have skill in recruitment.
According to Global Talent Trends 2020, the number of HR professionals with data analysis skills has increased by 242% over the previous 5 years.
Sourcing and pipeline growth metrics, engagement, and acceptance rates, along with real-time analytics and insights, help make better hiring decisions.
Furthermore, Ideal claims that HR managers lose an average of 14 hours a week to complete manual tasks that could be automated. Therefore, modern IA-powered solutions like applicant tracking systems, physical interview robots, conversation analytics tools, and AI-driven marketplaces solve these issues by automatically screening thousands of resumes, assessing candidates’ skills, and reducing time-consuming manual tasks.
To this end, businesses have realised that diversity, equity and inclusion are not just feel-good initiatives, but a must for a company’s success.
As people become more aware of social issues that affect them and their communities, they tend to align with companies that prioritise these values.
McKinsey’s Diversity Wins report shows that more diversity has led to better profitability. Mainly, the likelihood of financial outperformance is 25% higher for companies in the top for leadership gender diversity and 36% higher for those with ethnic diversity.
The candidates themselves take the initiative into their hands. Thus, 49% of the recruiters experienced candidates turning down an interview or a job offer because of the lack of diversity in the workplace. Undoubtedly, in 2022 this tendency will increase.
As technology adoption grows rapidly, employers and their recruiters face the need to reassess core skills for jobs. Both companies and employees meet the need to recognise better present skill gaps and talent scarcity.
Recruiters need to constantly hone their skills to stay ahead of the curve.
All recruiters willing to be effective in their jobs need to be more like dedicated salespersons with excellent communication and relationship-building skills.
According to LinkedIn, 59% of L&D professionals have made upskilling and reskilling programs their top priority globally.
Adaptability to ever-changing circumstances, remote team management skills, mindfulness, and storytelling skills will be under focus in 2022.
An active shifting of numerous companies towards a remote-first model last year influenced recruitment processes considerably.
35% of employees would change jobs if it meant working off-site.
Apart from some challenges and technical matters in transitioning to remote recruitment, there are some great benefits for hiring professionals:
After successfully recruiting remote talent, keeping employees from different parts of the world in sync, supported, and motivated will require refreshing processes and flexible attitudes. This is what companies and hiring professionals will work on in 2022.
With remote work and remote hiring being on the rise, the on-demand workforce is getting increasingly high in demand due to the convenience, financial effectiveness, and availability of talent in the market.
Roughly 1.2 billion people, nearly a third of the global workforce, are freelancers.
Since 2009, the number of digital talent platforms has grown from 80 to more than 330, meaning it should be much faster and easier to find highly skilled gig workers at a lower price.
As everyone is used to optimising expenses like the cost of creating a website with the help of an on-demand specialist, why not consider this option for other tasks, too? In 2022, recruiters and business managers will work towards delegating more tasks on their to-do lists and optimising their completion via gig economy players.
In a highly-competitive race for finding new quality talents, business managers and recruiters search for new talent acquisition sources.
In 2022, talent networks will reinforce their position as one of the most reliable and efficient sources.
Whole ecosystems of fans, candidates, employees, alumni, and even customers present a vast talent pool. Such internal talent networks serve as a perfect place to generate leads for a business.
Furthermore, with the rise of digital platforms and AI-powered talent networks, recruiters can tap into the required skills and competencies and get instant access to pre-screened candidates to offer positions to those who are most likely to fit. This, as opposed to posting a job announcement and waiting for a perfect candidate to view and respond.
Naturally enough, in their search for tech-savvy candidates to fill junior, middle, and even senior positions, recruiters turn to social media networks as an integral part of a modern person’s life.
According to a 2021 study by CareerArc, 92% of employers said they use social networks to find new talent.
With the recent appearance and massive popularity of the TikTok resume, which is a breakthrough in the world of video resumes, social media hiring will get a new boost in 2022. Many hiring professionals believe that TikTok, the beloved app of many young digital natives who will enter the workforce for the first time soon, will change how businesses recruit younger talent in the foreseeable future.
Whether you like it or not so much, social media is here to stay. Weighing up all the pros and cons, social media is clearly not just for fun but will revolutionise hiring in 2022 and the years to come.
For any business in any industry changes are inevitable, and recruitment is no exception. Hiring trends come and go, but understanding the factors that influence the market puts you in a better position to take challenges head-on, recruit the best talent, or get hired by the perfect employer.
What is clear now is that evolution and improvement require following these trends, facing challenges, and a great deal of effort to adjust. The businesses or professionals who can adapt will always be ahead of the curve.
Tania Doshko is a motivated and avid content creator who believes in the power of quality writing for business success. She finds her inspiration in careful observations and amazement with the rapidly developing world.
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