The Best Sports Tech Ideas to Invest in Now

The sports tech market is still growing in terms of investment, and there is no better time than now to tap into the market.
The Best Sports Tech Ideas to Invest in Now
Joe McLean

Technology has evolved the way we do things, and the sports industry is not left behind. The combination of sports and technology is nothing short of revolutionary as the two are products of human innovation. Tech has improved, or should we say, disrupted many things, and sports are inclusive.

We don’t mean disruptive in the wrong way. We mean it as a form of improvement. In this post, you will get ideas of how technology has intersected with sports and how you can benefit from it as an investor.

What is Sports Tech?

Summarily, sports tech is a cross between sport and technology. It is the usage of technology that improves the execution of any sporting activity for fans, athletes, and coaches. So, any technology that helps solve or improve sporting activity is referred to as a sports tech.

Interestingly, sporting technology has been all around for a long while, but we hardly paid attention to it. The only new thing about the emergence of sports tech is using the term ‘sports tech.’

For instance, the usage of electronic scoreboards for sporting events is sports tech. Devising camera angles that will help improve the fan viewership is sports tech. The creation of soccer boot studs is sports tech. So, sports tech is any piece of technology that enhances sports.

Speaking of improvement, the potential of technology with sports is massive. According to the reviews of the software essay writer, Jake Smith, the integration is phenomenal, and it guarantees an improvement of experience for athletes, sports coaches, and sports fans.

For athletes, their training is different, because through using big data their weaknesses can be easily identified. Then, their training is directed to improving each aspect. The experience for analysts and coaches has also improved, as technology has acquired data that would help analyse athlete performance.

It’s all about the experience for the fans, which can now be improved through AI, AR, VR, etc. There is a better and more interactive live streaming experience for fans, a more engaging fantasy sports game, etc. There is also sporting content that can now be as diverse as the mind would imagine.

The sporting content is now better curated, managed, and produced for fans. In addition, there is the sporting venue tech designed to give as much comfort to fans as possible. When a good customer experience is guaranteed, it is only natural for revenue to increase.

As an investor or a startup, sports technology is one market you should aim to tap into.

Presently, the sports tech industry is worth about $17,9 billion.

The projection for the next five years is also impressive as it is predicted to be $40.2 billion in 2026. So, the sports tech market is relatively a new market where the rewards are up for grabs. You can become an investor or a creator of a leading company in the sports industry market.

Athlete-Focused Tech Ideas

When we talk about sports tech ideas that focus on athletes, we include tech apps that will also help coaches (by extension analysts) with athlete monitoring. This would help the coach improve the athlete’s output and provide a more holistic training experience. The ideas for athlete-focused sports tech will be mentioned below.

Health monitoring tools

The drive for more entertainment has caused athletes to become more overworked than they’ve ever been. Unfortunately, this sometimes leads to devastating health problems for athletes. The most recent athlete health mishap was soccer player Christian Eriksen who had a cardiac arrest mid-game. However, athletes can be saved from this through wearable tech. The idea is to provide wearable tech that would enable the vitals of athletes to be monitored on the field and during training. Through this tech, the athlete’s vitals, breathing, and heart rate can be tracked so that there would be an early discovery of any form of health problems.

Big data & AI

A lab report writer, Melanie Black, has written on how injuries can destroy an athlete’s career. Unfortunately, there are a lot of athletes who fall into this category. So, what if technology can predict when an athlete is near the injury. The tech would utilise big data and artificial intelligence to analyse the athlete’s medical records, injury data, performance levels, muscle strain levels, and other relevant information to make the prediction. This would help keep the athlete safe, and their sporting ability would not be compromised by injury. That way, sporting teams can get the value for the investment they have made in their athletes.

Coaching tools

Sports Tech can integrate and optimize coaching. For coaches to have the best result, they have to pay attention to multiple athletes at once. This could hurt the development of some athletes as coaches are human and have limited perceptions. The idea here is to create a tech that would allow coaches to deeply analyse their athletes’ abilities so they would be able to make faster and better tactical decisions about each athlete. In addition, the tech would use a feedback feature to provide information about athlete progress and guide the athlete during the training.

Gameplay tracking tools

Also, investors can invest in tech that can help monitor athletes’ in-game decisions and executions. This would enable coaches to focus on athletes’ strengths, technique and what they can improve on with each game.

Fan Focused Sports Tech Ideas

Tech Idea for Content

Fans are the target market of sporting activities, and their viewership provides a lot of revenue for broadcasting companies and different sporting teams. The problem now is that fans aren’t able to attend games because of the pandemic, or have other things to attend to that take their time. There’s a lot out there vying for our attention!

The idea here is to create a tech that will analyse sports fans’ busy periods, free periods, and sporting preferences. Through this, the tech can provide the right sporting content for the fan to view during their freer periods. This will give fans more opportunity to engage with content and would increase viewership.

Fan Immersion Tech

Digital companies have altered the ways fans consume content through AR and VR. Fans don’t just want to watch; they want to feel like they are part of the action. AR and VR can make this possible. Instead of simply streaming matches, AR and VR can give fans the impression of being in a sporting venue and more. For instance, a fan could enjoy the viewing experience by getting to see it from an on-pitch or on-track perspective. The fan then becomes like an invisible athlete participating on the pitch or track.

Fantasy Sports Taken Further

Investors should invest in a tech that would make fantasy more fantastical! What we mean is that instead of the usual method where fans choose their athletes for their fantasy sports, fans can be their athletes by using tech that would allow fans to feel like they are in a stadium and are taking part in the sporting events.

Interactive Exercise Apps

People need to be externally motivated to exercise and eat healthy these days. Unfortunately, work and other engagements prevent people from focusing on their fitness. Tech can be designed to provide the companionship a consumer would need to feel motivated to exercise.

Such an app could provide fans with regular motivations to eat healthily and provide them with different combinations of healthy foods they can eat and exercises to do on a daily basis. This can help consumers exercise by replacing a personal trainer.


Sports tech has been around for a long time, and the evolution of sports and technology has been spectacular. The sports tech market is still growing in terms of investment, and there is no better time than now to tap into the market.

About the author

Joe McLean is a guitarist, music producer, who helps with the dissertation help. His experience with musical college paper reviews and Aussiessay helped countless musicians and students understand the theory of music better. When he’s not helping and advising musicians, Joe likes to cook Middle Eastern dishes, study programming and go hiking during weekends.

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